Spring Cleaning Tips for Creators
Spring cleaning isn’t just for your home. It’s for your business, too.
If you’re a creator, entrepreneur, or online business owner, digital clutter, broken links, and outdated content could be slowing you down (or costing you sales).
Let’s fix that.
This guide walks you through spring cleaning your website, social media, email lists, content, and operations so your business runs smoother and stays profitable.
Grab your free checklist here to get started: Spring Cleaning Checklist
Why Spring Cleaning Your Business Matters
Think about this:
- A potential client clicks your booking link, but the page is broken. No consultation, no sale.
- Someone signs up for an old freebie you forgot to remove. Now they’re stuck in a sequence you don’t even use anymore.
- Your tripwire funnel was supposed to drive sales… but you forgot to update the link. No sales, just wasted effort.
Once these things add up, it can cost you time, money, and credibility.
Step 0: Create a Batch List
Before you get started with this checklist, let’s get you organized by creating a batch list.
This helps you avoid task switching to get more done.
- Brain dump all of the things you have to do for your business. Write down or add to a task/project management tool.
- You can add each task to one of these categories, for example, operations, sales and marketing, accounting and finance, and professional development.
- Star or move the most important tasks to the top of the list.
- Schedule your batch time (time block) – pick a day or hour.
- Make it an event – On your batch day, grab a drink and some snacks, have some music or true crimes show playing in the background.
- Use the Pomodoro method and start your timer for 25, 45, or 90 minutes and get to work.
- Anything left on the list can be saved for the next batch/theme day.
- For ongoing tasks, add those weekly, monthly, and quarterly tasks to your project management tool.
- And don’t forget to treat yourself for all your hard work.
Step 1: Clean Up Your Website
Your website is your digital storefront. If it’s outdated or broken, you’re losing opportunities.
- Check for broken links – Use a free tool like Broken Link Checker to find and fix 404 errors.
- Update key pages – Refresh your Home, About, Services, and Contact pages with current info.
- Test your forms – Opt-ins, contact forms, and checkout pages should all work smoothly.
- Backup your site – Before making changes, create a full backup. Use plugins like UpdraftPlus or your hosting provider’s backup tool.
- Improve SEO – Update old blog posts with fresh content, keywords, and internal links.
- Check your tripwire funnel – Sign up as a new subscriber to ensure everything flows correctly.
Step 2: Refresh Your Social Media & Email Lists
Your social media and email list are prime marketing tools—but only if they’re up to date.
Social Media
- Update your bios – Make sure links and descriptions reflect your latest offers.
- Refresh your profile and cover photos – Keep branding consistent.
- Audit your content – Remove outdated posts, especially if they contain old links or promos.
Email List
- Clean your list – Remove inactive subscribers to improve deliverability.
- Update welcome sequences – Make sure automated emails reflect your current brand and offers.
- Test your opt-in forms – Also check the freebies and lead magnets to see if they still work.
- Refresh your email signature – Add your latest offer, website link, or social handle.
Step 3: Organize Your Content & Branding
Keeping your branding and content fresh keeps your audience engaged.
- Update Canva templates – Refresh social media graphics, presentations, and branding assets.
- Check your brand consistency – Do your colors, fonts, and messaging still align with your audience?
- Repurpose old content – Find high-performing posts and turn them into new formats (blog posts → Reels, email series → podcast episodes).
- Pull quotes from past content – Use them for social media captions or Pinterest graphics.
Resources: Apps and planners to check out – Habit, Google Keep, Focus to do, Minimalist, Asana, Trello, Panda Planner – Rocketbook, Passion Planner. Find more resources here.
Step 4: Optimize Your Business Operations
A smooth backend means less stress and more productivity.
- Review SOPs (Standard Operating Procedures) – Update workflows for tasks like onboarding, content creation, and customer service.
- Update contracts & policies – Refresh your privacy policy, terms of service, and client contracts.
- Cancel unused subscriptions – Cut costs by eliminating tools or memberships you don’t use.
- Automate tasks – Use tools like Zapier or Make.com to streamline repetitive work.
- Send outstanding invoices – Don’t let unpaid invoices pile up.
- Update and change your passwords. Use a password management tool like Bitwarden.
Step 5: Declutter Your Digital & Physical Workspace
A messy workspace—digital or physical—slows you down.
- Organize your desktop & files – Create a system for easy access to important documents.
- Clear your inbox – Unsubscribe from unnecessary email lists.
- Delete unused apps & extensions – Free up space and remove distractions.
- Tidy up your physical workspace – A clean desk = a clear mind.
If this list feels overwhelming, break it down into manageable daily tasks. For example, on Monday, take care of all the todos related to YouTube. Tuesday is all about your website.
Also, think about learning some new skills or updating old ones. Watch this video to know which ones and then pick a side hustle gig.
About
Hi, I’m Marjy! Digital Creator and Content Manager for creators. If you’re enjoying this post, here are other ways you can connect with me:
- Subscribe to get weekly curated content just for creators: I send actionable tips about marketing and online business every Friday morning. Join the list here.
- Let’s work together: I help creators and online service providers with digital marketing and writing. I also have Clarity Call sessions if you need help organizing your thoughts. Learn more about my services here.
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