This post contains affiliate links, which means I may receive a commission (at no extra cost to you) if you make a purchase using one of my links. Thanks for your support!
Watch on YouTube: https://youtu.be/n1uFJs1Qn5Q
Content creation takes time. More time than most of us have.
Between planning, filming, editing, and promoting, it’s easy to feel stuck.
But you don’t have to create content every single day to stay consistent.
That’s where batching comes in.
Batching is the cheat code to create content consistently without burning out.
Instead of scrambling at the last minute, you put aside focused time to plan, create, and schedule content in advance.
The result? Less stress and more consistency.
And more time to improve your skills to make better content.
In this post, I’ll break down three ways to batch your content, plus share the PREPP workflow I use to take my content from idea to published, without wasting time.
If you’re tired of winging it, this guide will help you GSD!
Part 1: Three Ways to Batch Content Efficiently
What is Batching?
Grouping similar tasks together to improve efficiency. It saves you time, reduces decision fatigue, and ensures consistent content production.
Here are 3 types of batch workflow you can use.
1. Batch Day: One Month Day
Inspired by Rian Doris’ method, this is where you create a month’s worth of content in one day.
- Example schedule:
-
8 AM – 11 AM: Plan content
-
11 AM – 12 PM: Break
-
12 PM – 3 PM: Record/film
-
3 PM – 4 PM: Break
-
4 PM – 6 PM: Edit
-
6 PM – 8 PM: Break
-
8 PM – 11 PM: Publish and promote
-
8 AM – 11 AM: Plan content
2. Batch Weekend: Two-Day Workflow
Instead of a one-month day, split your day into 2 and spend the weekend on content. Great for those who want to split the workload.
-
Saturday: Plan, outline, record
-
Sunday: Edit, publish (or schedule), promote & repurpose
3. Batch Week: PREPP Workflow
Is batch day or batch weekend too much? Spread out the tasks and spend 2-3 hours each day following the PREPP workflow. Great for those who prefer smaller time blocks.
- Example weekly schedule using the PREPP workflow:
-
Monday: Plan video(s)
-
Tuesday: Record/Film
-
Wednesday: Edit
-
Thursday: Publish/schedule
-
Friday: Promote + repurpose
-
Monday: Plan video(s)
Part 2: Step-by-Step PREPP Workflow
Before we start, here are some tips to make this process smoother.
-
Break content into themes:
-
Theme Months (or Quarters): Focus on one content pillar per month
- Q2 = Marketing
- April = Email marketing, May = Blogging, June = Video marketing
-
Theme Weeks:
- Week 1 = educational
- Week 2 = inspirational
- Week 3 = informational
- Week 4 = promotional
-
Theme Days: Assign content types or platforms to specific days
- Monday = YouTube
- Tuesday = Blog
- Wednesday = Newsletter
-
Theme Months (or Quarters): Focus on one content pillar per month
-
Batch your work:
- This time will be set aside for planning, writing/outlining, recording, editing, publishing, promoting/repurposing. Depending on the length of the video, it should take no more than 3 hours to create a video. Watch this video to learn how
- This time will be set aside for planning, writing/outlining, recording, editing, publishing, promoting/repurposing. Depending on the length of the video, it should take no more than 3 hours to create a video. Watch this video to learn how
-
Use templates for efficiency:
- Canva (thumbnails, social media graphics)
- Google Docs/Notion (script outlining, blog drafts)
- Video Editing Software (preset folders for assets, checklists for each platform)
Once you pick a batch workflow, here’s what to do in each phase using the PREPP workflow.
Step 1: Plan
-
Research & Brainstorm Topics:
- Use YouTube Studio – Analytics, Inspiration tab, or Trends
- Google Analytics, Pinterest
- Check the last 90 days of performance
- Use AI tools like Google Gemini or ChatGPT to audit analytics and generate content ideas
-
Outline Your Content:
- If posting weekly, pick four video ideas per month
- Example for an email marketing theme month:
- Week 1: Substack tutorial
- Week 2: List-building tips (proof from experience)
- Week 3: 5 engagement email ideas
- Week 4: BTS of an email copywriter’s process
- Outline or mindmap the main points you want to talk about in the video/post.
Watch: How to write YouTube video scripts faster
-
Pre-Brainstorm Titles & Thumbnails:
- Research click-worthy YouTube titles on the YouTube feed
- Create multiple thumbnails for A/B testing
Step 2: Record
-
Before Recording:
- Read the script out loud for fewer mistakes and less time editing
- Use Riverside, Descript, OBS for recording
- Have script/outlines ready in Notion or Google Docs
-
Recording Best Practices:
- Try to record/film at least 2 videos per session
- Keep setup and lighting consistent
- Shoot in 4K or 1080p for better quality
Step 3: Edit
-
Editing Software:
- CapCut, Descript, Riverside, iMovie, Clipchamp, DaVinci Resolve
- CapCut, Descript, Riverside, iMovie, Clipchamp, DaVinci Resolve
-
Editing Steps:
-
Audio & Color Adjustments:
- Voice: Set audio to -4db or lower
- Color: Auto-adjust or manually adjust white balance, increase contrast, saturation, brightness
- Cut unnecessary pauses, fillers, repeats, mistakes
- Add B-roll, Text, GIFs, Sound Effects
- Use keyboard shortcuts & templates to speed up workflow
-
Audio & Color Adjustments:
Step 4: Publish
-
Upload Video to YouTube:
- Write SEO-friendly title & description – Watch: What to add to your description
- Add timestamps, links, and calls to action
- Upload 2-3 thumbnails for A/B testing
-
Best Times to Publish:
- Buffer recommends Monday-Friday, 3-5 PM
- Buffer recommends Monday-Friday, 3-5 PM
Step 5: Promote & Repurpose
-
Turn One Video Into Multiple Content Pieces:
- Convert into a blog post with optimized SEO
- Share key takeaways in an email newsletter
- Create short-form content (YouTube Shorts, Instagram Reels, TikTok)
- Design Pinterest graphics linking back to the video or blog
-
Organize files:
- Upload to Google Drive for storage management
- Upload to Google Drive for storage management
Part 3: My Content Process for 2025
My content focus for the next 3 months will be YouTube, email, and my blog.
This covers audio, written, and video content to get more views.
And to make it easier, since I send my emails out on Fridays, all my content is posted the same day.
-
YouTube:
- 2 long-form videos per month
- 2 short-form videos on off-weeks
-
Email:
- Weekly paid newsletters via Kit & Substack
- Audio version on Spotify, Apple Podcasts, YouTube (non-tutorials)
-
Blog:
- SEO-optimized posts with Pinterest graphics
- SEO-optimized posts with Pinterest graphics
Optimizing my content creation workflow
- Aligning with Energy & Productivity (Cycle Syncing, Astrology, Human Design)
- Adapting a 3-4 Hour Workday for Chronic Illness & Caregiving Responsibilities
- Switching to Google Docs for Content Organization:
- Tabs for each platform: Email, blog, YouTube scripts
- Following the PREPP workflow across all formats (skipping recording for written content)
Tools I use
- Google Docs & Notion Calendar (Planning, outlining)
- Canva (Thumbnails, graphics)
- Riverside (Recording, rough cuts)
- DaVinci Resolve (Final editing and adding effects)
- Google Drive (Storage and file management)
About
Hi, I’m Marjy! Content Producer + Editor for creators and educators. If you’re enjoying this post, here are other ways you can connect with me:
- Subscribe to my newsletter: I send actionable tips about marketing and online business. Join the list here.
- Let’s work together: I help educational creators with YouTube content support and editing. I also have Clarity Call sessions if you need help organizing your thoughts. Learn more about my services here.
- Read Blog | Brief Gems podcast | YouTube | Contact